Kevin
Clements provides valuable information and resource listings for those
interested in learning more about today's technology issues especially
web development.
Dr.
Bonny Brown presented Keynote Systems overall customer experience results
gathered by using a tool bar which captures volunteers' browser activity.
The study showed Google to be the most preferred search engine, with
Yahoo and MSN and AskJeeves gaining share.
Keynote's searcher
behavior stats:
3 in 4 participants
began their search through a search engine or Web portal (source:
Clickstreams
48% of participants
used Google at some time during the task; 29% used Yahoo Search and
8% used MSN Search (source: Clickstreams)
27% of participants
searched for product information; 22% searched for a specific web
site
95 percent of
users use Google sometimes or often, while 64 percent use it as their
primary search engine
Few (17 percent)
use different search engines for different types of searches
92 percent have
used a search engine to look for product or service information in
the last six months
Nine percent
cite relevance information as a key factor in choosing search engine
Only one in
five get frustrated with searches; even fewer than that with product
searches
